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The Snowball System

How to Win More Business
Turn Clients into Raving Fans

Learn the growth skills you need to thrive with Mo Bunnell’s comprehensive system that will help you win more clients, build stronger relationships, and bring in more business.

If you’re good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you might think—professionals like lawyers and consultants fit the bill, but so does everyone from big company account managers to freelancers of all stripes. This book will teach you how to develop your rainmaking skills to the level you’ve already developed your core expertise.

In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell’s science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you’ll learn to enjoy doing the activities that drive that growth. You’ll be happier, and so will your clients.

Praise for The Snowball System

“If you’re even a little uncomfortable selling, Mo Bunnell will ease your concerns. In this concise, practical book, he shows that the essence of effective sales isn’t back-slapping or slick-talking. It’s learning how to be strategically helpful to your clients and customers. This is wisdom everyone in business development could use.”

Dan Pink

New York Times bestselling author of When and To Sell is Human

“Calling on his years of experience developing this process, Mo Bunnell explains how to create a richer and more meaningful relationship between the client and seller-expert. In his light, engaging style, Mo advances one of my most deeply-held beliefs: Always be of service to others. I highly recommend this book for anyone who not only wants to be better at sales, but to have stronger relationships as well.”

Keith Ferrazzi

New York Times bestselling author of Who's Got Your Back? and Never Eat Alone

“Full of steps that you can follow to grow your business without feeling like a sleazy salesperson.”

Adam Grant

New York Times bestselling author of Give and Take and Originals

“I was always looking for a business development system that made sense in our high-end, expert-driven world. We found one in Mo’s method. The Snowball System is accessible and easy to implement, but most importantly, it works. I cannot recommend it highly enough.”

Bill Ruprecht

CEO of Sotheby’s (2000-2014)

“Of all the skills that the thousands of entrepreneurs I have worked with struggle with the most, selling tops the list. The Snowball System presents a clear, effective and ethical way to sell that will turn your fear of selling into joy of serving.”

Pamela Slim

author of Body of Work and Escape from Cubicle Nation

“The Snowball System is one of the best books on sales I have ever read. If you implement the practical tools from this book, your business generation results will improve dramatically. Successful professionals have a system and The Snowball System will help readers be successful. Mo’s system has significantly helped me and many of lawyers at our firm.”

Mike Duffy

Director of Client Services, King and Spalding

“Building relationships is the cornerstone of good business but few people understand how to actually build them and keep them strong. The Snowball System provides the science and methodology behind making relations real and valuable. Bunnell has written a relationship guide for business people and anyone wanting to have an impact on the world.”

Greg Becker

CEO of Silicon Valley Bank

“Great professional services firms invest many years developing their people to solve problems and to accumulate domain expertise. But too often, these same firms invest far too little in training those same people the skills required to do sophisticated business development as partners. The Snowball System outlines a learnable approach to doing business development the right way, a way that will be embraced as authentic, proactive, and impactful to clients. This is a must-read.”

Mike Deimler

Senior Partner and Managing Director of Boston Consulting Group

“The Snowball System is a practical book you can use right from the first chapter—and is a great read—too rare in today’s world. This book isn’t just for business developers, it’s for anyone needing to influence others in an authentic, helpful way. Mo’s book applies our Whole Brain® Thinking approach to a business process as well or better than I’ve ever seen. If you haven’t heard of the HBDI® or the Whole Brain® Thinking model, this is a great introduction. If you have, and always wondered how it could be used in business development, this will be a goldmine.”

Ann Hermann

CEO of Herrmann International

“Individuals and organizations can no longer rely on impressions and interruptions to drive sales–they need a strategy and a plan to find their ideal customers. The Snowball System will not only teach you how to think differently about growing your business–it provides tools and processes you can use to thrive in our experience-driven economy.”

Brian Colucci

Chief Business Development & Marketing Officer of Kilpatrick Townsend

“As someone with over 20 years of experience in corporate sales training, I was convinced there was nothing new under the sun when it came to business development approaches. Then I met Mo Bunnell. His techniques have the unique combination of being easy to understand and implement while at the same time wildly and immediately impactful. The Snowball System has been a game changer in helping our sales teams strengthen client relationships and close business.”

Joby Gendron

Sales Development Director, Aetna

“The Snowball System is an exceptionally engaging and practical resource containing a wealth of actionable tips for how to effectively develop new business. I highly recommend Mo’s book for anyone looking to strengthen and grow client relationships.”

Jeff Berardi

CMO of K&L Gates

“I’ve always thought there was a great opportunity to create a business development system that aligns with what I truly believe are the core principles for success in creating great relationships: transparency, respect, commitment, honesty, trust and integrity. I’m very excited to have found this in The Snowball System. This incredibly compelling and immensely valuable book provides a proactive framework and process to create wins for others, significantly grow your influence, and feel great about the profound impact you’ve had on others.”

Kevin C Conroy

Founder of Conroy Media

“If you struggle to find time to grow your business while maintaining your current client portfolio, then The Snowball System is for you. Bunnell helps you reflect on your current behaviors and rethink how you can be more effective. He provides unique solutions to some of your greatest challenges in the balancing act of serving existing clients while hunting for new ones.”

Sandy Lutton

Chief Revenue Officer of Washington Speakers Bureau

“The Snowball System is essential reading for anyone looking for a comprehensive, step by step guide to business development success. Mo’s wit and conversational tone makes for an enjoyable yet highly practical read.”

Marty Fagan

Senior Vice President, Sales & Business Development, TransUnion

“I was lucky. I met Mo through a chance encounter that accelerated my career. Since then I’ve become one of the top 10 residential real estate agents out of over a million in the US. And now, The Snowball System can teach you what Mo taught me. Don’t just buy this book, devour every word and put the concepts to work. You won’t regret it.”

Bonneau Ansley

CEO of Ansley Atlanta